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JuicyAds Banner Policy and Guidelines

As you may or may not know, Google's partnership with the Coalition for Better Ads and control over the Chrome browser has forced change upon the advertising industry. Along with the Initial Better Ads Standards, Google has an additional set of rules they are enforcing regarding banner ads displayed on their Chrome browser. Some of the guidelines are agreeable, and JuicyAds has never allowed some of these ad types to begin with.  Others, we always felt it was the responsibility of the Publishers and Advertisers to make their own choices.  We see it difficult to combat these guidelines and are therefore adapting to them instead.

Our guidelines and policy prohibits all banner types that are found to be "Misleading or tricking the user into interaction." 

For example, we do not allow banner advertisements which;

* Resemble system/site warnings or error messages.
* Simulate messages, dialog boxes or request notifications.
* Show features that do not work.
* Display a “close” button that does anything other than closing the element when clicked.
* Imitating Antivirus Alerts
* Imitating Browser/System Alerts
* Imitating Close or Cancel Options
* Imitating Download or Play Buttons
* Imitating Site Pagination
* Imitating Video Players
* Imitating Chat Boxes and Chat Notifications

In addition to the ad types above, Banners with aggressive Flashing Animation are also no longer allowed since it is part of The Initial Better Ads Standards. According to Google:

Ads that animate and “flash” with rapidly changing background, text or colors are highly aggravating for consumers, and serve to create a severe distraction for them as they attempt to read the content on a given page.

Animations that do not “flash” did not fall beneath the initial Better Ads Standard.

Please keep the guidelines above in mind when adding banners to your campaign. If you add banners that violate Google's policy, they may be removed from our network. 

  • NATIVE ADS: Native Ads may not have any ad elements at all. Only an image with no text or other ad elements (misleading or not) may be used for Native Ad banners.
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