JuicyAds Banner Policy and Guidelines

This policy applies to every banner ad you run on JuicyAds, including static, GIF and HTML5 banners, and to the page your banner links to. Banners that break any rule below will be rejected. Violations of the Zero Tolerance rules will result in your account being closed.

Zero tolerance

The following content is never allowed, in any zone, in any form:

1. Anyone under the age of 18.
2. Rape or other non-consensual intimate imagery (NCII).
3. Deepfakes or AI-generated nude images of real people without their consent.
4. Bestiality.
5. Incest.
6. Gore, torture, snuff, blood, or weapons in sexual content.
7. Human trafficking or mail-order brides.
8. Hate speech or slurs, or content that mocks race, religion, disability, gender or sexual orientation.

Any suspected child sexual abuse material (CSAM) will be preserved and reported to the appropriate authorities.

Adult content ratings

Each banner must match the rating of the zone it runs in.

Your banner's rating is decided by its most explicit frame. We review every frame of GIF banners 

Banner code and click behavior

• Contain malware, trigger automatic downloads, or prompt users to install apps (APKs), browser extensions or software.
• Use cloaking. Our reviewers and real users must see the same banner and landing page, with no swaps by location, device, IP address or time of day.
• Use automatic redirects, clickjacking, invisible overlays, or clicks triggered by hovering or scrolling.
• Have a clickable area larger than the banner itself.
• Open popups, popunders or new windows from an iframe, change the host page, expand without a tap, or play sound without a click.
• Fingerprint users, mine cryptocurrency, stuff cookies, or collect personal information.

Products and offers

Not allowed:

• Illegal drugs, drug paraphernalia, or "legal highs"
• Weapons or explosives
• Counterfeit products
• Fake IDs or fake documents
• Hacking tools, spyware or stalkerware
• Get-rich-quick offers, pyramid schemes, or fraudulent investment or crypto schemes
• Political ads
• Anything illegal in the regions you target

Allowed with restrictions:

• Gambling, casino and betting: licensed operators only, targeting only the regions where they are licensed.
• Dating, cam and AI companion services: must be a real, working service and must disclose paid or fictional profiles.
• VPN, antivirus and device cleaner apps: no scare tactics.

Copyright and likeness

• Do not use copyrighted content, logos or characters you do not own or have a license for.
• Do not use celebrities or public figures, or people who look like them.
• Every model in your banner must have signed a release that covers advertising use.
• Do not use the names of other ad networks, tube sites or studios unless you are that company or have its permission.

Landing pages

The page your banner links to must:

• Work, load quickly, and match what your banner shows.
• Follow the same content rules as your banner.
• Show pricing, free-trial terms and recurring charges clearly before payment.
• Be easy to leave, with no back-button hijacking and no exit popups that trap the user.
• Include a privacy policy, terms of service and contact information.

Banner specifications

• File types: JPG, PNG and GIF.
• Animation: no flashing faster than 3 times per second.
• Text: must be readable at the banner's actual size.
• Third-party code: must be reviewed and approved by our staff on a case-by-case basis.

Review process

Every new banner, and every change to an existing banner, is reviewed by our team before it goes live. Images may take a few hours, up to 24hrs to completely review. 

Google misleading ads policy

Google's partnership with the Coalition for Better Ads, and its control of the Chrome browser, has forced change across the advertising industry. Along with the Initial Better Ads Standards, Google enforces an additional set of rules for banner ads shown in Chrome.

We agree with some of these guidelines, and JuicyAds has never allowed some of these ad types. We have always believed publishers and advertisers should make their own choices, but these guidelines are difficult to work around, so we are adapting to them.

JuicyAds does not allow any banner that misleads or tricks users into interacting with it. For example, we do not allow banners that:

• Look like system or site warnings, or error messages
• Simulate messages, dialog boxes or notification requests
• Show features that do not work
• Display a close button that does anything other than close the ad
• Imitate antivirus alerts
• Imitate browser or system alerts
• Imitate close or cancel options
• Imitate download or play buttons
• Imitate site pagination
• Imitate video players
• Imitate chat boxes or chat notifications

Banners with aggressive flashing animation are also not allowed, because they fall under the Initial Better Ads Standards. According to Google:

Ads that animate and "flash" with rapidly changing background, text or colors are highly aggravating for consumers, and serve to create a severe distraction for them as they attempt to read the content on a given page.

Animations that do not flash are not covered by this standard.

Please keep these guidelines in mind when you add banners to your campaigns. Banners that violate Google's policy may be removed from our network.

Native ads

Native ads may not contain any ad elements. Native ad banners must be an image only, with no text or other ad elements, whether misleading or not. Read more about Native Ads.