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What is the difference between Direct Buy and Run of Network?

Quick Explanation:
Direct Buy is the method used to buy ads on specific websites. These ads are purchased at set prices for 7-Day, 14-Day, or 30-Day increments.

Run of Network (RON) Campaigns are the easiest way to buy ads on ALL websites in our network. These ads are only displayed in unsold advertising space, and are sold on Per-Click or Per-Impression basis.

Advanced Explanation:
Direct Buy is the most popular method of buying ads on JuicyAds, especially for new users. An Advertiser finds a specific website where they would like to buy Ads, and then choose a 7-Day, 14-Day, or 30-Day placement. All Direct Buys have a fixed price that is pre-paid by the Advertiser, regardless of how many clicks or impressions the placed ad will receive.

Statistics for the current ads on the website are provided to better see what kind of results an Advertiser may receive. You can see unique clicks, countries, and estimated costs for the current ads. However, current and past performance will not guarantee future results. It is up to the Advertiser to provide their own images and text. These can be modified at any time to better suit the Advertiser's strategy and goals.

Buyers/Advertisers looking to improve clicks may use very "clicky" images while an Advertiser looking only for qualified clicks may provide images that are less clicky but may yield better targeted results. Direct Buy ads are placed instantly and quickly and can be managed from the "Manage My Ads" page.

Run of Network (RON) Campaigns:
Our Run of Network system is commonly referred to as "Filler Ads" and are meant for large-scale promotion for long-term Advertisers. These are purchased on a CPM or Pay-Per-Click basis. There is a minimum budget required and a minimum CPC depending on demand. You can set up as many (or few) image sizes as you want, and choose from a variety of targeting options. For a full list of features, check out the Campaign Request page.

If you want to get started, here's what you need to do:

  1. Complete the minimum deposit
  2. Request a Campaign
  3. Wait for approval via email
  4. Login to update your campaign, and upload your ads

Just like everything else at JuicyAds, it's pretty easy to get started. If you need any help or have any questions, just contact Support.

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