What are Filler Ads?

Filler Ads are targeted Run of Network Ads (RON) that are displayed in all unsold ad zones on websites in our network. 

Instead of an Advertiser buying a single ad on a specific website, they can display their ads on ALL websites that have unsold adzones, depending on their targeting. Filler ads, unlike direct buys, are paid on a CPM/CPC basis. Though most advertisers running filler ad campaigns will pay per click (CPC).

Using our proprietary algorithm, we will optimize the ads displayed on your site to ensure that the highest paying ads are displayed regardless if the advertisers is paying via CPC or CPM.

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