CPM stands for cost per one thousand impressions, or cost per "Mille," which is Latin for thousand.

eCPM is used as an ad performance metric, while CPM is used as a pricing metric for advertisers.

eCPM is used as an indicator of the overall income per 1000 views of a website taking into account payments from advertisers paying both per click (CPC) and per 1000 impressions(CPM)

eCPM is the best indicator of your earnings based on impressions. The higher the eCPM, the more money that is being earned overall per 1000 impressions. Being that most of our advertisers pay per click for banner traffic, eCPM is a much more reliable metric for determining your traffics value in our network.

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